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BRS Realizes Distribution through Recapitalization of EOS Fitness

New York, January 7, 2019 – BRS & Co. (“BRS”), a New York-based private equity firm, announced a recapitalization of EōS Fitness (“EōS” or the “Company”), a portfolio company of an investment partnership managed by BRS. EōS Fitness is a leader in the fitness club industry offering High Value Low Price (HVLP®) gyms, which combine the pricing of a low-cost gym with a full suite of amenities including personal training, group fitness, cycling studios, swimming pools,...

BRS & Co. and Palladin Consumer Retail Partners Sell InMotion Entertainment Group to WH Smith PLC

New York, NY and Boston, MA - October 30, 2018 – InMotion Entertainment Group, LLC (“InMotion”), a portfolio company of BRS & Co. (“BRS”) and Palladin Consumer Retail Partners, LLC (“Palladin” or “PCRP”), today announced that it has executed an agreement to be acquired by WH Smith PLC (“WH Smith”). InMotion will continue to operate as a standalone business as part of WH Smith’s international travel business and be led by InMotion’s senior management team...

BRS Realizes Distribution through Recapitalization of BRS Outdoor Sports Holdings

NEW YORK, September 18, 2017 -- Bruckmann, Rosser, Sherrill & Co. (“BRS”), a New York-based private equity firm, announced a distribution to its limited partners resulting from the recapitalization of Gamo Outdoor SL (“Gamo”) and Daisy Manufacturing Company (“Daisy”) and other related entities. Gamo, based in Barcelona, Spain, is the premier global provider of high-quality airguns, pellets, optical equipment, airsoft products, related consumables and outdoor accessories. Daisy, based in Rogers, Arkansas, is the leading manufacturer...

BRS Realizes Distribution through Recapitalization of Simpson Performance Products

NEW YORK, September 11, 2017 -- Bruckmann, Rosser, Sherrill & Co. (“BRS”), a New York-based private equity firm, announced a distribution to its limited partners resulting from the recapitalization of Simpson Performance Products, Inc. (“Simpson” or the “Company”). Founded in 1959 and based in New Braunfels, TX, Simpson is the leading provider of critical motorsports safety equipment. Backed by best-in-class technical expertise, the Company has built a loyal following in the motorsports community among both...

DTLR and VILLA merge to create a retail leader in lifestyle footwear and apparel

On August 14, 2017, New York based private equity firms Bruckmann, Rosser, Sherrill & Co. and Goode Partners LLC completed a transaction that will merge DTLR, Inc. (“DTLR”) and Sneaker Villa, Inc. (“VILLA”) to form a leader in lifestyle footwear and apparel retailing. The merged company has a significant geographic reach with nearly 240 stores covering 19 states and the District of Columbia, spanning the East Coast from New York to Florida, the Midwest, the Southeastern...

BRS Acquires Daisy Outdoor Products

NEW YORK, NY - July 1, 2016 -- Bruckmann, Rosser, Sherrill & Co. ("BRS"), a New York-based private equity firm, announced today that it has acquired Daisy Outdoor Products ("Daisy"). The investment was made through BRS Outdoor Sports Holdings LLC, which also owns Gamo Outdoor SLU, the global manufacturer of high-quality airguns and other outdoor accessories and New Archery Products, the leading designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other...

BRS Realizes Distribution through Recapitalization of DTLR

NEW YORK, October 26, 2015 -- Bruckmann, Rosser, Sherrill & Co. ("BRS"), a New York-based private equity firm, announces a distribution to its limited partners resulting from the recapitalization of DTLR ("DTLR" or the "Company"). DTLR, based in Hanover, Maryland, is a leading specialty retailer targeting the young urban male. The Company operates 101 stores in eight regions: Atlanta, Baltimore, Chicago, the Carolinas, New York/New Jersey, Northern Florida, Virginia and Washington, D.C. DTLR is committed...

InMotion Entertainment Group Acquires Airport Wireless Holdings, LLC

JACKSONVILLE, FLORIDA - MAY 15, 2015 - InMotion Entertainment Group, LLC (“InMotion”), a portfolio company of Bruckmann, Rosser, Sherrill & Co. (“BRS”) and Palladin Consumer Retail Partners, LLC (“Palladin” or “PCRP”), today announced that it has acquired Airport Wireless Holdings, LLC (“APW”). Founded in 1998 by Iris Goldschmisdt, APW is the second-largest airport-based retailer of consumer electronics and accessories in the United States. APW operates under five successful banners: Airport Wireless, techshowcase, Tech Interaction, tech in...

BRS Acquires Simpson Performance Products

NEW YORK, NY - February 20, 2015 - Bruckmann, Rosser, Sherrill & Co. (“BRS”), a New York-based private equity firm, announced today that it has acquired Simpson Performance Products Inc. (“Simpson” or the “Company”) from Carousel Capital and other stockholders. Financial terms of the transaction were not disclosed. Founded in 1959 by Bill Simpson and based in New Braunfels, TX, Simpson is the leading provider of critical motorsports safety equipment. Backed by best-in-class technical expertise, the...