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BRS Acquires Daisy Outdoor Products

NEW YORK, NY – July 1, 2016 — Bruckmann, Rosser, Sherrill & Co. (“BRS”), a New York-based private equity firm, announced today that it has acquired Daisy Outdoor Products (“Daisy”). The investment was made through BRS Outdoor Sports Holdings LLC, which also owns Gamo Outdoor SLU, the global manufacturer of high-quality airguns and other outdoor accessories and New Archery Products, the leading designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other archery related accessories. Financial terms of the transaction were not disclosed. Other shareholders of BRS Outdoor Sports include Frist Capital, LLC, Bixby Bridge Capital, LLC, Swift River Investments and Quilvest Private Equity.
Daisy, based in Rogers, Arkansas, is the leading manufacturer and marketer of youth airguns and accessories. The Company was founded in 1886 and throughout its long history, has developed unparalleled brand recognition and a dominant position within the youth and entry-level airgun market.

Stephen Sherrill, co-founder and Managing Director of BRS, said, “We look forward to strengthening the Company’s position in the youth market and are very pleased for BRS Outdoor Sports and Gamo to be involved with the next chapter of growth for Daisy. We are excited for the future, with a vision to grow both the Daisy brand and recreational shooting.”
“We cannot begin to express the excitement we feel with the addition of Daisy to our family of shooting and outdoor brands,” stated Keith Higginbotham, President of Gamo Outdoor USA, a subsidiary of Gamo Outdoor SLU. He continued, “We believe this is a great combination as Gamo is deeply rooted in the outdoors, Daisy is a part of Americana and we both share a passion for the shooting sports.”

Kirkland & Ellis LLP acted as legal advisor to BRS and Thompson Hine LLP acted as legal advisor to the seller.
About Bruckmann, Rosser, Sherrill & Co.

BRS is a New York based private equity firm with $1.4 billion of committed capital under management in three investment partnerships, focused on investing in middle market consumer goods and services businesses. Since 1996, BRS has purchased over 40 portfolio companies for aggregate consideration of over $6.4 billion. In addition, BRS portfolio companies have completed approximately $1.9 billion of add-on acquisitions. Prior to forming the firm, the founders of BRS were in the private equity business at Citicorp Venture Capital where they closed 25 transactions with aggregate transaction values totaling $5.8 billion.

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